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Why is keyword research essential? The keywords in your website define what your online business is about and That which you offer. Even so, the amount and top quality of keywords included in your content helps search engines which include Google ascertain where by to Exhibit your website on a specific search engine results page (SERP). The upper you rank within the SERP, the more reach and targeted visitors you might garner.

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Websites that aren’t responsive can glimpse messy and clunky on smaller sized screens, which is a large flip off on the tech-savvy shopper.